Issues

Misplaced marketing Colas big and little: anti‐trust laws, non‐regulation and the disabled marketing of small brands

Joyce M. Wolburg
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Children’s visual memory of packaging

James U. McNeal; Mindy F. Ji
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The MDPS method of message theme development: a new tool for managers

John C. Mowen; Eric G. Harris
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Understanding the new bases for global market segmentation

Salah S. Hassan; Stephen Craft; Wael Kortam
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Mass‐customisation in marketing: the consumer perspective

Ahmet Bardakci; Jeryl Whitelock
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Internal and external factors which affect customer loyalty

Dennis L. Duffy
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Book Review

The Invisible Heart. An Economic Romance

Wolfgang Grassl
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Effective E‐mail Marketing: The Complete Guide to Creating Successful Campaigns

Irvine Clarke, III
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The Moral Dimension of Marketing: Essays on Business Ethics

Leisa Reinecke Flynn
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The Wealth of Knowledge

William B. Mesa
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The Support Economy

Elizabeth B. Goldsmith
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