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Book Review

Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy Every Time

Charles A. McMellon
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“I'll always be in debt”: Irish and UK student behaviour in a credit led environment

Deirdre O'Loughlin; Isabelle Szmigin
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Misplaced paranoia over subliminal advertising: what's the big uproar this time?

Sheri J. Broyles
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How our adolescent children influence us as parents to yield to their purchase requests

Aviv Shoham; Vassilis Dalakas
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The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever

Rick Ferguson; Kelly Hlavinka
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Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources

Sunyna S. Williams; Christopher P. Koepke
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The company‐cause‐customer fit decision in cause‐related marketing

Shruti Gupta; Julie Pirsch
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China's changing culture: rural and urban consumers' favorite things

Francis Piron
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Computer currency

Roxio Easy Media Creator® 8 Suite

Dennis A. Pitta
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Editorial

Editorial

Richard C. Leventhal
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Internet currency

Price competition in the textbook market: Bigwords.com

Dennis A. Pitta
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