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Issue
1 January - Volume 23, Issue 1, Pages 4 - 52
1 February - Volume 23, Issue 2, Pages 56 - 116
1 April - Volume 23, Issue 3, Pages 123 - 173
1 June - Volume 23, Issue 4, Pages 180 - 229
1 August - Volume 23, Issue 5, Pages 237 - 307
1 October - Volume 23, Issue 6, Pages 312 - 368
1 December - Volume 23, Issue 7, Pages 374 - 482
Volume 23, Issue 6
1 October 2006
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ISSN
0736-3761
EISSN
2052-1200
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In this Issue
Book Review
Computer currency
Editorial
Internet currency
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Book Review
Web Copy that Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Charles A. McMellon
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“I'll always be in debt”: Irish and UK student behaviour in a credit led environment
Deirdre O'Loughlin
;
Isabelle Szmigin
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Misplaced paranoia over subliminal advertising: what's the big uproar this time?
Sheri J. Broyles
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How our adolescent children influence us as parents to yield to their purchase requests
Aviv Shoham
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Vassilis Dalakas
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The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever
Rick Ferguson
;
Kelly Hlavinka
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for The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever
Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources
Sunyna S. Williams
;
Christopher P. Koepke
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for Using multiple methods to identify theme lines for media marketing campaigns to promote Medicare information sources
The company‐cause‐customer fit decision in cause‐related marketing
Shruti Gupta
;
Julie Pirsch
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China's changing culture: rural and urban consumers' favorite things
Francis Piron
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Computer currency
Roxio Easy Media Creator® 8 Suite
Dennis A. Pitta
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Editorial
Editorial
Richard C. Leventhal
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Internet currency
Price competition in the textbook market: Bigwords.com
Dennis A. Pitta
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Latest
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Impact of cross-device sequence on ad avoidance in online behavioral advertising
Mindful consumption: a deep-rooted phenomenon or a far-seeing trade-off?
Quick-commerce and customer purchase intentions: an integrated UGT and E-S-QUAL model perspective
Guest editorial: Sharing services systems and collaborative consumption in a rapidly changing environment
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