Issues

Special Issue: Customer loyalty, retention, and customer relationship management. Guest Editor: Richard C. Leventhal

Masochistic marketing: Volvo Australia's not “so safe” strategy

Göran Svensson; Greg Wood; Michael Callaghan
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The art of storytelling: how loyalty marketers can build emotional connections to their brands

Caroline Papadatos
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Customer satisfaction and loyalty in a digital environment: an empirical test

Jean Donio'; Paola Massari; Giuseppina Passiante
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Life is not a shopping cart: three keys to building brands and improving customer loyalty

Bryan Pearson
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Customer loyalty programs: are they fair to consumers?

Russell Lacey; Julie Z. Sneath
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A strategic approach to building online customer loyalty: integrating customer profitability tiers

Dennis Pitta; Frank Franzak; Danielle Fowler
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Can a brand outperform competitors on cross‐category loyalty? An examination of cross‐selling metrics in two financial services markets

Kerry Mundt; John Dawes; Byron Sharp
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Using customer equity models to improve loyalty and profits

Kathy Stevens
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Does parent satisfaction with a childcare provider matter for loyalty?

Timothy L. Keiningham; Lerzan Aksoy; Tor W. Andreassen; Demitry Estrin
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The royalty of loyalty: CRM, quality and retention

Mosad Zineldin
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Movie theaters' suicide‐by‐advertising with income from abusing customers

Herbert Jack Rotfeld
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Look after me and I will look after you!

Sharyn Rundle‐Thiele
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Using private label credit cards as a loyalty tool

Rick Ferguson
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Lasting customer loyalty: a total customer experience approach

Oswald A. Mascarenhas; Ram Kesavan; Michael Bernacchi
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Segmenting customer‐brand relations: beyond the personal relationship metaphor

John Story; Jeff Hess
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The role of loyalty programs in behavioral and affective loyalty

Blanca García Gómez; Ana Gutiérrez Arranz; Jesús Gutiérrez Cillán
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Editorial

Editorial

Richard C. Leventhal
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Emerald Literati Network

2006 Awards for Excellence

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