Issues

Book Review

Retailization (Brand Survival in the Age of Retailer Power)

Marilyn Scrizzi
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Treasure Hunt: Inside the Mind of the New Consumer

Traci Warrington
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Handbook of Niche Marketing: Principles and Practice

Irvine Clarke, III
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Boom

Janis Dietz
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The total package: loyalty marketing in the world of consumer packaged goods (CPG)

Kelly Hlavinka; Leopoldo Gomez
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A profitable new definition of health

Susan W. Myers; Marla Royne Stafford
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The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior

Lefa Teng; Michel Laroche; Huihuang Zhu
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A measure for Christmas spirit

Peter Clarke
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Women: segmenting the home fitness equipment market

Donelda S. McKechnie; Jim Grant; Victoria Korepina; Naila Sadykova
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Consumer attitudes toward counterfeits: a review and extension

Celso Augusto de Matos; Cristiana Trindade Ituassu; Carlos Alberto Vargas Rossi
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Computer currency

Corel Paint Shop Pro X

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Editorial

Editorial

Richard C. Leventhal
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Internet currency

The Internet is changing the way that people volunteer

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Note from the publisher

Emerald at 40

Rebecca Marsh
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