Issues

Book Review

Point of Purchase: How Shopping Changed American Culture

Robert Guang Tian
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Smart World: Breakthrough Creativity and the New Science of Ideas

David L. Romm
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Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Kirk Hazlett
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ONE – A Consumer Revolution for Business

Sylvia Keyes
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What Consumers Really Want: Authenticity

Traci Warrington
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Imitation as the sincerest form of ignorance

Herbert Jack Rotfeld
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(Un)ethical consumer behavior: Robin Hoods or plain hoods?

Aviv Shoham; Ayalla Ruvio; Moshe Davidow
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“Tell her she's wrong!” Triangulation as a spousal influence strategy

Ya'arit Bokek‐Cohen
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Raising the bar: from corporate social responsibility to corporate social performance

Sharyn Rundle‐Thiele; Kim Ball; Meghan Gillespie
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The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience

Jeffrey Steven Podoshen
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A double‐edged sword: understanding vanity across cultures

Srinivas Durvasula; Steven Lysonski
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Computer currency

Computer currency

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Internet currency

Internet currency

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