Issues

Book Review

Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

Michael P. Lillis
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Brand Digital: Simple Ways Top Brands Succeed in the Digital World

Barry G. Frechette
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Retail Superstars: Inside the 25 Best Independent Stores in America

Karen P. Gonçalves
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Marketing to the Social Web: How Digital Customer Communities Build Your Business (2nd ed.)

Kirk Hazlett
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Personality not Included: Why Companies Lose Their Authenticity – And How Great Brands Get It Back

Karsten Kilian
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The cause manifesto

Rick Ferguson; Sharon M. Goldman
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Letters to my late dog: who's watching information quality?

Dan Horne
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The importance of brand equity on purchasing consumer durables: an analysis of home air‐conditioning systems

Victoria Seitz; Nabil Razzouk; David Michael Wells
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Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services

Kiseol Yang
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Product gender perceptions and antecedents of product gender congruence

Douglas L. Fugate; Joanna Phillips
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Context specificity in use of price information sources

Ramaprasad Unni; L.P. Douglas Tseng; Deepa Pillai
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Michel Laroche; Marcelo Vinhal Nepomuceno; Marie‐Odile Richard
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Product attachment and satisfaction: understanding consumers' post‐purchase behavior

Ruth Mugge; Hendrik N.J. Schifferstein; Jan P.L. Schoormans
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Translating barriers into potential improvements: the case of new healthy seafood product development

Themistoklis Altintzoglou; Karina Birch Hansen; Thora Valsdottir; Jon Øyvind Odland; Emilía Martinsdóttir; Karen Brunsø; Joop Luten
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Creating technology‐based merchandising ideas for hair coloring through weak signals, concept optimization and mind‐set segmentation

Gillie Gabay; Laurent Flores; Howard Moskowitz; Andrea Maier
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Editorial

Editorial

Richard C. Leventhal
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Marketing developments

Marketing developments

Dennis A. Pitta
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