Issues

Book Review

Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer

Iain Ellwood; Sheila Shekar
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Gen BuY: How Tweens, Teens, and Twenty‐somethings Are Revolutionizing Retail

Kit Yarrow; Jayne O'Donnell
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The Bare Bones: Introduction to Integrated Marketing Communication

Robyn Blakeman
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Virtual Social Identity and Consumer Behavior

Brian A. Vander Schee
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Factors influencing product involvement among young consumers

Tali Te'eni‐Harari; Jacob Hornik
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Cultural comparison for the acceptance of online apparel customization

Hira Cho; Yun Wang
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Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions

Peter Clarke; Andrew McAuley
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“Fish out of water”: understanding decision‐making and coping strategies of English as second language consumers through a situational literacy perspective

Madhu Viswanathan; Carlos Torelli; Sukki Yoon; Hila Riemer
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Consumer perceptions of extended warranties and service providers

Gerald Albaum; James Wiley
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Consumer perceptions of cause related marketing campaigns

Dirk C. Moosmayer; Alexandre Fuljahn
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Assembly and component origin effects: an ASEAN consumer perspective

Kai‐Uwe Seidenfuss; Yunus Kathawala; Keith Dinnie
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Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation

Fon Sim Ong; Philip J. Kitchen; Shih Shiuan Chew
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Editorial

Editorial

Richard C. Leventhal
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