Issues

Book Review

No Size Fits All: From Mass Marketing to Mass Handselling

Robert Guang Tian
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Mastering Web 2.0: Transform Your Business Using Key Web Site and Social Media Tools

Robert P. Jones
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The Buying Brain: Secrets to Selling to the Unconscious Mind

Sukhvinder Obhi
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Brands and Branding: The Economist Series, 2nd ed.

Mark Glynn
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To save or to lose: does framing price promotion affect consumers' purchase intentions?

Eyal Gamliel; Ram Herstein
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Battling the bulge: menu board calorie legislation and its potential impact on meal repurchase intentions

Kenneth Bates; Scot Burton; Kyle Huggins; Elizabeth Howlett
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Food consumption style determines food product innovations' acceptance

Kai Sparke; Klaus Menrad
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The grey awakening: a South African perspective

Justin Beneke; Nicole Frey; Ruth Chapman; Nontuthuzelo Mashaba; Tatum Howie
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Consumer complicity with counterfeit products

Peggy E. Chaudhry; Stephen A. Stumpf
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Internet currency

Location-based social networking and marketing

Dennis A. Pitta
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