Issues

Editorial

Richard C. Leventhal
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Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World

Nancy Furlow
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Technological advancements and social challenges for one-to-one marketing

Danielle Fowler; Dennis Pitta; Richard C. Leventhal
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Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing

Wei (Andy) Hao
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Materialism and clothing post-purchase behaviors

Hyun-Mee Joung
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A dual-system approach to understanding “generation Y” decision making

Vijay Viswanathan; Varsha Jain
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Self-gifting guilt: an examination of self-gifting motivations and post-purchase regret

Peter David Clarke; Gary Mortimer
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Consumers' alliance encounter satisfaction, attributions, and behavioral intentions

Ning Li; William H. Murphy
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Nigeria in transition: acculturation to global consumer culture

Steven Lysonski; Srinivas Durvasula
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