Issues

The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media

Executive summary of “Extended self: implications for country-of-origin”

Editorial

Adland: A Global History of Advertising

Executive summary of “Consumer segments in organic food market”

The pragmatic importance of theory for marketing practice

Beyond private label panache: the effect of store image and perceived price on brand prestige

Executive summary of “How consumers’ use of brand vs. attribute information evolves over time”

Lifestyle Brands: A Guide to Aspirational Marketing

Neuromarketing For Dummies

Executive summary of “Receptivity of young Chinese to American and global brands: psychological underpinnings”

Executive summary of “Musical intelligence: explication, measurement, and implication for consumer behavior”

Executive summary of “The pragmatic importance of theory for marketing practice”

Executive summary of “Beyond private label panache: the effect of store image and perceived price on brand prestige”

Extended self: implications for country-of-origin

Receptivity of young Chinese to American and global brands: psychological underpinnings

Musical intelligence: explication, measurement, and implications for consumer behavior

Consumer segments in organic foods market

How consumers’ use of brand vs attribute information evolves over time