Issues

Others’ environmental concern as a social determinant of green buying

Laurent Bertrandias; Leila Elgaaied-Gambier
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What type of relationship do we have with loved brands?

Marc Fetscherin
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Does feeling holier than others predict good deeds? Self-construal, self-enhancement and helping behavior

Joon Yong Seo; Debra L. Scammon
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Gossip, self-monitoring and fashion leadership: comparison of US and South Korean consumers

Seung-Hee Lee; Jane E. Workman
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Reviewer online engagement: the role of rank, well-being, and market helping behavior

Jill Mosteller; Charla Mathwick
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A matter of love: consumers’ relationships with original brands and their counterfeits

Raquel Castaño; Maria Eugenia Perez
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Joint consumption challenges in groups

Andre Marchand
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Application of regulatory focus theory to search advertising

Elyse N. Mowle; Emily J. Georgia; Brian D. Doss; John A. Updegraff
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Spanning the gap: an examination of the factors leading to the green gap

Mark Gleim; Stephanie J. Lawson
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Consumers’ attitude and behavior towards online music piracy and subscription-based services

Ludovica Cesareo; Alberto Pastore
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Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions

Amalia Triantafillidou; George Siomkos
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Estimating individual promotional campaign impacts through Bayesian inference

Keith Becker; Jim Sprigg; Alex Cosmas
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Winning the Story Wars

Andrea J.S. Stanaland
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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Maria Belen Sakalis
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Neuro-Sell: How Neuroscience can Power Your Sales Success

Sharad Agarwal
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Francisco Conejo
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Customer Experience 3.0

Somjit Barat
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Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Geoffrey P. Lantos
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