Issues

In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance

Paul Edwin Ketelaar; Ruben Konig; Edith G. Smit; Helge Thorbjørnsen
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Executive summary of “Effects of intuitive judgments on consumer assortment evaluations”

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The social network implications of prestigious goods among young adults: evaluating the self vs others

Seung Hwan Lee; Sean Luster
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Executive summary of “Devil continues to wear ‘counterfeit’ Prada: a tale of two cities”

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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Miguel Angel Zúñiga; Ivonne M. Torres; Mihai Niculescu
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Executive summary of “Boundary conditions to the effect of fluency and comprehension on AAD when targeting hispanics vs whites with single meaning vs polysemous slogans”

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Effects of intuitive judgments on consumer assortment evaluations

Yolande Piris; Nathalie Guibert
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Executive summary of “Thinking green, buying green? Drivers of pro-environmental purchasing behavior”

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Executive summary of “The social network implications of prestigious goods among young adults: evaluating the self vs others”

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Executive summary of “Sport fan maximizing: following the best team or being the best fan?”

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Executive summary of “In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance”

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Thinking green, buying green? Drivers of pro-environmental purchasing behavior

Andrea K. Moser
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Devil continues to wear “counterfeit” Prada: a tale of two cities

Min Teah; Ian Phau; Yu-an Huang
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Sport fan maximizing: following the best team or being the best fan?

J. Ian Norris; Daniel L. Wann; Ryan K. Zapalac
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