Issues

Special Issue: Social Media and Big Data in Consumer Behaviour. Guest Editors: Anne L. Roggeveen, Dhruv Grewal

Editorial

Anne L. Roggeveen; Dhruv Grewal
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Decoding social media speak: developing a speech act theory research agenda

Stephan Ludwig; Ko de Ruyter
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Big Data and consumer behavior: imminent opportunities

Charles F. Hofacker; Edward Carl Malthouse; Fareena Sultan
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The personalization-privacy paradox: implications for new media

Elizabeth Aguirre; Anne L. Roggeveen; Dhruv Grewal; Martin Wetzels
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Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions

Mitchell Hamilton; Velitchka D. Kaltcheva; Andrew J. Rohm
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Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts

Mujde Yuksel; George R Milne; Elizabeth G Miller
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