Issues

Living by the numbers: understanding the “quantification effect”

George Pettinico; George R. Milne
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The impact of the motivation for status on consumers’ perceptions of retailer sustainability: the moderating impact of collectivism and materialism

Mertcan Tascioglu; Jacqueline Kilsheimer Eastman; Rajesh Iyer
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Crossing the border: changes in self and brands

Francisco Guzmán; Audhesh K. Paswan; Robert O. Fabrize
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Occupational dream pursuit: decision making and consumption behaviors

Elyria Kemp; Aberdeen Leila Borders
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When shoppers don’t have enough self-control resources: applying the strength model of self-control

Mark Yi-Cheon Yim
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Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

Mayank Jyotsna Soni
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Consumer interpretation of brand prominence signals: insights for a broadened typology

Heather M. Meyer; Danae Manika
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Individualism, collectivism, and consumer animosity in emerging Asia: evidence from Korea

C. Min Han
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