Issues

Deciphering Consumer Decision-Making and Behaviour through Anthropomorphised AI

Publisher’s note

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Marketing with anthropomorphised AI: insights from consumers

Vincent Charles; Nripendra P. Rana; Varsha Jain
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Do I look real? Impact of digital human avatar influencer realism on consumer engagement and attachment

Tejas R. Shah; Sonal Purohit; Manish Das; Thavaprakash Arulsivakumar
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Virtual personalities, real bonds: anthropomorphised virtual influencers’ impact on trust and engagement

Pooja Goel; Aashish Garg
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Examining the impact of anthropomorphism and AI-chatbots service quality on online customer flow experience – exploring the moderating role of telepresence

Ali Abdallah Alalwan; Raed Algharabat; Amjad Abu El Samen; Hanaa Albanna; Manaf Al-Okaily
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Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation

Aman Kumar; Amit Shankar; Abhishek Behl; Debarun Chakraborty; Raghava R. Gundala
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Skip the AI-BOTs: let’s have real conversations in human-centric services

Omkar Dastane; Mun-Yee Ooi; Eugene Cheng-Xi Aw; Wen-Hwa Shyu; Garry Wei-Han Tan
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Promoting mindful consumption through a chatbot with an experiential mind

Ja Kyung Seo; Hye Jin Yoon
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Anthropomorphism and transparency interplay on consumer behaviour in generative AI-driven marketing communication

Yitong Wang; Kudzai Sauka; Frederik Bungaran Ishak Situmeang
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Shadows across cultures: exploring the dark side of anthropomorphized agents

Rehan Husain; Shalini Nath Tripathi
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