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Journal Articles
Sasawan Heingraj, Michael S. Minor, Mario Gil, John L. VandeBerg, Xiaojing Sheng, Dan King, Esperanza Isabel Alaniz, Suwakitti Amornpan, Areerat Pansuppawatt, Yada Samart
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (4): 509–521.
Published: 17 September 2025
Includes: Supplementary data
