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Sasawan Heingraj
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Journal Articles
Psychophysiological impacts of multisensory imagery: insights from EEG and animal model
Available to PurchaseSasawan Heingraj, Michael S. Minor, Mario Gil, John L. VandeBerg, Xiaojing Sheng, Dan King, Esperanza Isabel Alaniz, Suwakitti Amornpan, Areerat Pansuppawatt, Yada Samart
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (4): 509–521.
Published: 17 September 2025
Includes: Supplementary data
