Keywords: Access-based consumption
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Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 297–310.
Published: 09 October 2025
...Swapnil Saravade; Mohammadali Zolfagharian; Reto Felix; Lorena García Ramón; Jacob Almaguer; Hazel Dadanlar Purpose This study aims to identify a meta-narrative that depicts a big picture of the consumer journey with access-based consumption ( ABC ). Specifically, this research reveals the points...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2024) 41 (1): 61–77.
Published: 26 January 2024
... of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Fashion renting Access-based consumption Theory of planned behaviour...

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