... Group Publishing Limited 2013 Consumer socialization Children and media Parental styles Food regulation Mothers' advertising awareness Parents Advertising Advertising media Influence Children (age groups) The growth of the internet and electronic technology resulted...

... (radio, broadcast television and cable television) were considered the most credible advertising media, while direct mail and the internet were considered the least credible. Self‐esteem was found to be positively related with skepticism towards advertising. Research limitations/implications...

... Emerald Group Publishing Limited 2006 Customer relations Cinema Advertising Customer retention Advertising media Target audience In his weblog for March 22, 2006, entertainment writer Mark Evanier noted the upcoming showing of Penelope on Turner Classic Movies, coupled with his...

... , Philadelphia, PA . Rotzoll , K.B. (1980), “ Gossage revisited: reflections of advertising's legendary iconoclast ”, Journal of Advertising , Vol. 9 No. 4 , pp. 6 ‐ 14 , 42. Advertising Television commercials Advertising media Advertising effectiveness Consumers were always able...

... as an advertising media‐planning guideline for marketers and advertisers in China. It can help marketers select the right type of media to reach a specific age‐sex profile of urban and rural Chinese children. Television, the internet and children's print media can be good potential media for promotion to urban...