... of a wine product, namely the sensory preferences of consumers. Wines Gender Consumer behaviour Consumption Age groups Australia Johan Bruwer can be contacted at: johan.bruwer@adelaide.edu.au © Emerald Group Publishing Limited 2011 As wine gradually becomes a lifestyle beverage...

.... This cohort is also responsive to changing trends and is becoming wealthier than other age groups. Against this background, Yang and Jolly consider perceived usefulness, perceived ease of use and perceived fun to investigate how these factors impact on consumer attitudes and behaviors in relation...

... and tailor their offer to benefit from the growing importance of the older shopper. © Emerald Group Publishing Limited 2008 Older consumers Retailing Shopping Age groups Socialization An executive summary for managers and executive readers can be found at the end of this article...

... exhibit noteworthy consumption patterns. For example, in the US, even those in the 4 to 12 year age group directly or indirectly influence purchases to the tune of $565 billion (Rice, 2001) while teenage consumers' spending is expected to exceed $190 billion by 2007. Gen Y young adults in the 19 to 25...

..., NY : Paramount Market Publishing   2007 . 232 pp. , ISBN: 978‐0‐9786602‐4‐6 © Emerald Group Publishing Limited 2008 --> Age groups Mindsets Consumer psychology Much has been written over the past several years about baby boomers and their behaviors, lifestyles, needs...

... to the New Super Consumer Mom and Kid . Ithaca, NY : Paramount Market Publishing   2006 . 221 pp.   $39.95 (hardcover)   www.paramountbooks.com © Emerald Group Publishing Limited 2006 --> Consumer behaviour Age groups Family Here is a factoid which is difficult to remove from...

..., some members of the creative team must be Boomers because “the best advertising creatives advertise to themselves” (p. 49). Advertising Age groups Consumers © Emerald Group Publishing Limited 2006 --> Chuck   Nyren . Advertising to Baby Boomers . Ithaca, NY...

... of these results for those involved in marketing to seniors are highlighted. Age groups Memory Attitude surveys Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article The elderly market is of critical importance to marketers due to its...

.... , ISBN: 0‐7645‐5394‐1   $24.99 USA Consumer behaviour Age groups The last paragraph of this book is the best place to start a review of it, because the value to marketers is clearly given: This book is “about generational cohort theory and how it can help you understand, reach...

...” generation as well as older age groups. Questions were focused on health‐care goods and services, insurance, housing, financial services, travel and leisure, pharmaceutical products, high‐tech products and telecommunications services, apparel and footwear, and food and beverages. Details of consumer buying...

.... The era of the USA as a youth‐focussed nation is coming to an end and will never occur again in our lifetimes. The age wave is here. Age groups Baby boomers Older consumers Older people Population Target marketing Throughout history, our nation’s growth and development have been...

... keen; some are bright and some are “surfing the net,” and then there are some who have little tolerance for the “new fangled” technology. Aging consumers are very much like any cross‐section of any age group in terms of personality. And if they are shy and uncommunicative as children...

... are continuously pushed on stage, usually bearing catchy names like “Bluebloods,” “New Traditionalists” and “Irreverents,” and so on, only to be later replaced by yet newer typologies. Age groups Marketing Relationship marketing Self‐development Target marketing Interest in older people as consumers...

... reevaluate their wants, needs, goals and roles, on both personal and consumer levels. © Company 1997 Age groups Market segmentation Older consumers Target marketing People aged over 50 (68.2 million in the USA) comprise one‐third of the adult US market ‐ a market that will swell...

... justifies the costs of developing offerings tailored to individual segment’s needs. This is something marketers rarely consider in evaluating segmentation alternatives. Age groups Consumers Market segmentation How should my product or service be positioned? When practitioners...

... segments for products and services, but also in suggesting viable marketing strategies for reaching specific segments of older consumers. © MCB UP Limited 1993 Age groups Consumers Market segmentation Marketing strategy Older consumers VOLUME 10 NUMBER 3 1993 Gerontographics A SCIENTIFIC...

... on product type is desirable inmarketing to older consumers. Discusses some potential bases for segmentation. Age groups Marketing Market segmentation JOURNAL OF CONSUMER MARKETING Senior Citizen Discount Programs WHICH SENIORS TO TARGET AND WHY Lisa D. Spiller and Richard A. Hamilton For decades...

... provides recommendations to marketers on how better to market to the Baby Bust generation. © MCB UP Limited 1993 Age groups Consumer attitudes Demographics Marketing Market segmentation JOURNAL OF CONSUMER MARKETING Marketing to the Baby Bust Generation Paul Herbig, William Koehler...

... market differs from younger markets in several ways. Demographically, it is the fastest growing segment in the United States23 and has the highest discretionary income per capita over $1,000 more than any other age group.11 Mature consumers experience many physiological changes such as attenuation...

..., and presents a blueprint to help decision makers evaluate information in the field and formulate effective strategies. © MCB UP Limited 1991 Age groups Consumer marketing Market segmentation MARKETING TO OLDER ADULTS: AN OVERVIEW AND ASSESSMENT OF PRESENT KNOWLEDGE AND PRACTICE George P...