... of a wine product, namely the sensory preferences of consumers. Wines Gender Consumer behaviour Consumption Age groups Australia Johan Bruwer can be contacted at: johan.bruwer@adelaide.edu.au © Emerald Group Publishing Limited 2011 As wine gradually becomes a lifestyle beverage...

.... This cohort is also responsive to changing trends and is becoming wealthier than other age groups. Against this background, Yang and Jolly consider perceived usefulness, perceived ease of use and perceived fun to investigate how these factors impact on consumer attitudes and behaviors in relation...

... and tailor their offer to benefit from the growing importance of the older shopper. © Emerald Group Publishing Limited 2008 Older consumers Retailing Shopping Age groups Socialization An executive summary for managers and executive readers can be found at the end of this article...

... exhibit noteworthy consumption patterns. For example, in the US, even those in the 4 to 12 year age group directly or indirectly influence purchases to the tune of $565 billion (Rice, 2001) while teenage consumers' spending is expected to exceed $190 billion by 2007. Gen Y young adults in the 19 to 25...

..., NY : Paramount Market Publishing   2007 . 232 pp. , ISBN: 978‐0‐9786602‐4‐6 © Emerald Group Publishing Limited 2008 --> Age groups Mindsets Consumer psychology Much has been written over the past several years about baby boomers and their behaviors, lifestyles, needs...

... 2006 --> Consumer behaviour Age groups Family Here is a factoid which is difficult to remove from one's mind once read – 32 percent of GenX moms have tattoos on their bodies. This statement drives home the authors' contention that today's moms are no June Cleavers. They are smart...

...Joyce M. Wolburg Chuck   Nyren . Advertising to Baby Boomers . Ithaca, NY : Paramount Market Publishing   2005 . 135 pp.   $29.95   www.paramountbooks.com © Emerald Group Publishing Limited 2006 --> Advertising Age groups Consumers Advertising to Baby...

.... Participation was voluntary. © Emerald Group Publishing Limited 2004 Age groups Memory Attitude surveys Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article The elderly market is of critical importance to marketers due to its...

.... , ISBN: 0‐7645‐5394‐1   $24.99 USA Consumer behaviour Age groups The last paragraph of this book is the best place to start a review of it, because the value to marketers is clearly given: This book is “about generational cohort theory and how it can help you understand, reach...

...Patricia Knowles Baby boomers Consumer behaviour Age groups After 20 years of research at Georgia State University’s Center for Mature Consumer Studies, Moschis, Lee, Mathur and Strautman realized that many businesses had a very real need for in‐depth information about mature...

..., Broadway. Age groups Baby boomers Older consumers Older people Population Target marketing Throughout history, our nation’s growth and development have been influenced by a variety of social, political and technological shifts. But underlying all these changes, one basic factor has...

... (for example, age brackets of 55‐64, 65‐74, 75 and over) do not seem to respond differently to the marketers’ offerings. © MCB UP Limited 1997 Age groups Consumers Market segmentation The subject of “aging” has recently received a great deal of attention in the media and in our national...

... experiencing a compelling personal change such as mid‐life crisis, major career change, or menopause. With a new outlook on life, “New me” enjoy experimenting with new brands. However, they are sensitive to, and often offended by, advertisers’ portrayals of people in their age group. 6. Consumer...

... of it in advertising may account for older consumers’ resistance to marketers’ messages. Age groups Marketing Relationship marketing Self‐development Target marketing Interest in older people as consumers is a relatively new phenomenon ‐ too recent to have resulted in a substantial body of broadly...

.... Aging consumers are very much like any cross‐section of any age group in terms of personality. And if they are shy and uncommunicative as children, they will probably be the same way as they get older. Age does not change these things. The aging baby‐boomers will not be the old, old stereotypes. In fact...

... concept to implement, it is surrounded by issues and controversies. There are presently numerous ways of subdividing the market, and no two ways are likely to produce similar results. For example, the mature market has been segmented into age groupings such as 55-64, 65-74, and 75 or older (Lazer, 1985...

... on product type is desirable inmarketing to older consumers. Discusses some potential bases for segmentation. © MCB UP Limited 1993 Age groups Marketing Market segmentation JOURNAL OF CONSUMER MARKETING Senior Citizen Discount Programs WHICH SENIORS TO TARGET AND WHY Lisa D. Spiller...

... provides recommendations to marketers on how better to market to the Baby Bust generation. © MCB UP Limited 1993 Age groups Consumer attitudes Demographics Marketing Market segmentation JOURNAL OF CONSUMER MARKETING Marketing to the Baby Bust Generation Paul Herbig, William Koehler...

..., and presents a blueprint to help decision makers evaluate information in the field and formulate effective strategies. © MCB UP Limited 1991 Age groups Consumer marketing Market segmentation MARKETING TO OLDER ADULTS: AN OVERVIEW AND ASSESSMENT OF PRESENT KNOWLEDGE AND PRACTICE George P...

... methods devised by other researchers and provides marketers with a step‐by‐step, actionable segmentation method based on these five criteria. Offers implications for managers. © MCB UP Limited 1991 Age groups Market research Market segmentation IDENTIFYING MATURE SEGMENTS Paula Fitzgerald...