... to test these competing hypotheses using econometric decomposition to identify the source of such cross‐country variations. Design/methodology/approach Using survey data of consumer attitudes toward marketing from China and Canada, this study adopts econometric decomposition to examine the cross...

... Publishing Limited 2011 Market segmentation Marketing strategy Film Movies Canada Piracy Product availability An executive summary for managers and executive reader can be found at the end of this article. Piracy is a continuing and critical problem in many intellectual property...

...‐consistency theory Export markets Marketing strategy Canada Denmark An executive summary for managers and executive readers can be found at the end of this article. So far research on country of origin (COO) has not provided a clear understanding of the nature of the relationships between...

... or units in a single drinking session. Research on binge drinking is US centric and largely quantitative. This paper, using qualitative methods, aims to gain richer insights into binge drinking. Design/methodology/approach Seven focus groups involving 36 participants were conducted in Poland and Canada...

.... The current study intends, therefore, to examine the effect of the fun aspect on consumers' adoption of technological products. Design/methodology/approach Three competing models mainly derived from the technology adoption model (TAM) were tested in two markets (Canada and France) that present two...

..., values and motivations with regard to OF in community organic food markets. More specifically, focus groups attempted to explore three main themes related to: Consumer behaviour Organic foods Trust Canada Organic food products have become popular in the last few years throughout the world...

...Caroline Papadatos Purpose The purpose of this paper is to highlight the importance of building emotional connections between brands and consumers. Using Canada's Air Miles Reward Program as an example, the paper aims to stress the importance of using customer insight to drive branding decisions...

... (Canada), were surveyed. The aforementioned relationship was investigated using chi‐square tests and analysis of variance procedures. Significant differences between those who stated a willingness to pay a large premium for green power and those who stated a willingness to pay only a small (or no) premium...

... products was more intensive among men than among women. © MCB UP Limited 2001 Green marketing Consumer behaviour Segmentation Environment Canada McCarty and Shrum (1994) studied the impact of importance and inconvenience of recycling on the behavior of recycling. They found...

...Susan S. Jarvis; William W. Thompson Until recently, most US companies engaged in international sales were large multinational enterprises (MNEs). Today, however, an increasing number of smaller US businesses are entering foreign markets. US sales in Canada are predicted to rise significantly...