... influence on the acceptance and success of products.” Country of origin Assembly Parts South East Asia Cross‐cultural studies Consumer behaviour Country‐of‐origin (COO) effects are one of the most researched areas in international marketing research (Lim and Darley, 1997). Yet, in a review...

... the following hypothesis: © Emerald Group Publishing Limited 2009 Cosmetics Cross‐cultural studies Lifestyles Advertising Motivation (psychology) Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article. International...

... among geographic regions, income tiers, and product categories (or industries). Purchasing power Cross‐cultural studies Disadvantaged groups Income Consumers An executive summary for managers and executive readers can be found at the end of this issue. There is recognition...

... be found at the end of this article. Consumer behaviour National cultures Cross‐cultural studies Age groups Marketing intelligence Women's consciousness about their physical appearance has undergone some metamorphosis in the last few decades resulting in a lower perceived positive view...

... Publishing Limited 2007 Youth Socialization Information media Cross‐cultural studies Denmark Hong Kong An executive summary for managers and executive readers can be found at the end of this article. Children and young people are increasingly being considered consumers...

...‐Hispanics. Finally, high‐acculturated Hispanics exhibited a relatively lower family referent influence than low‐acculturated Hispanics. Research limitations/implications Future cross‐cultural studies should examine the robustness of this finding among various other Hispanic and ethnic (i.e. Chinese...