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Keywords: Cultural differences
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Journal Articles
The customer is king: culture-based unintended consequences of modern marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 193–201.
Published: 09 May 2016
... (customer is king) and how the outcomes might be different depending on the culture in which the philosophy is practiced. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Power distance Customer delight Cultural differences Sense...
Journal Articles
The importance and formalization of service quality dimensions: a comparison of Chile and the USA
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (2): 145–151.
Published: 06 May 2014
... for approaching other markets in Latin America and in countries with similar cultural dimensions. Dennis Pitta can be contacted at: denpitta@gmail.com © Emerald Group Publishing Limited 2014 SERVQUAL Hofstede Cultural differences Cultural dimensions Service quality dimensions Chile United...
