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Keywords: Customer delight
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Journal Articles
The customer is king: culture-based unintended consequences of modern marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 193–201.
Published: 09 May 2016
... (customer is king) and how the outcomes might be different depending on the culture in which the philosophy is practiced. © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Power distance Customer delight Cultural differences Sense...
