... a negative affect and a corresponding desire for revenge after the failure only if negative affect is developed. Consumers who exhibit psychopathy tendencies are likely to seek out revenge directly. Practical implications Each Dark Triad tendency influences consumer avoidance and revenge-seeking...

...James Robert Blair; Prachi Gala; Matthew Lunde Purpose This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and aggressive interpersonal orientation in the relationship between...