... Limited 2012 Product harm crisis Threat perception Aging process Primary control Secondary control Blame attributions Vulnerability Consumer behaviour Demographics An executive summary for managers and executive readers can be found at the end of this article...

...” in size, not the one getting smaller. “Only the Baby Boomer Generation and Generation Y are delivering future expanding markets” (p. 166). In Gronbach's own words, he has “reduced [his] demographic information into easy‐to‐understand corollaries that lean toward broad generalizations.” Herein...

... and gender, age and social class have been indicated. However, knowledge of the relation of demographic variables to more specific product aspects is more informative for product development and marketing purposes. The purpose of this paper is to provide an insight into the relative importance of product...

...Rick Ferguson; Bill Brohaugh Purpose The purpose of this paper is to remind loyalty marketers to harness the power of the often‐forgotten generation that truly values brand loyalty – the Baby boomers. Design/methodology/approach The approach take the form of exploring Boomers' demographics...

...Thomas L. Powers; Dawn Bendall Valentine Purpose The purpose of this research is to investigate the impact of consumer satisfaction survey respondents' demographics, satisfaction level and behavioral intentions on response rates and item completion rates. Design/methodology/approach A consumer...

... dimensions of altruism. Findings Eight dimensions of altruism are empirically identified and are demonstrated to be different by demographic groupings and their responses to altruism‐based marketing programs. Originality/value Patterns of altruistic behavior can enable marketers to estimate...

... Publishing Limited 2007 --> Market segmentation Demographics Target marketing Buying influences Marketing strategy The book was first published in 2003. Now in its 2nd edition, it provides an excellent background and insight with regard to the development and deployment of an effective...

...Richard L. Divine; Lawrence Lepisto Purpose The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Design/methodology/approach A cluster analysis was used to divide consumers...

... as not having managerial proof or evidence. For those with intent to follow the marketing suggestions of this book, Ms Valdes’ impeccable references to Web sites are a must. For example, LaOpinion, a site developed through American Demographics, is one of her recommended bilingual sites. As she segments...

..., and will not deny themselves things that they want. Shopping is a leisure activity and quality of service is of key importance to them. Each chapter elaborates on factors that Pooler believes are critical to meeting the needs of each of these demographic groups. It is unclear, however, whether or not Pooler...

...George P. Moschis The changing demographics and the aging of the population are affecting the age composition of consumer markets. This, in turn, creates opportunities and challenges for organizations serving consumer markets. This article reviews some corporate challenges and opportunities facing...

...Allan R. Miller Louis G.   Pol and Richard K.   Thomas . Demography for Business Decision Making . Westport, CN : Quorum Books   1997 . 270pp. , ISBN: ISBN 1567200141   $55 (pb) Demographics Business planning Decision making In past years the term...

...Demetrios Vakratsas Previous research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on brand choice or purchase timing is marginal. Examines the effects of demographics on household...

... to be a“saving”, Section 52 provides guidelines for determining the“regular” price to assure the offered price is in fact a“saving”. Misleading representations as to warranties also violate the Act. Advertising Canada Demographics International marketing National cultures Legislation Until...

... provides recommendations to marketers on how better to market to the Baby Bust generation. © MCB UP Limited 1993 Age groups Consumer attitudes Demographics Marketing Market segmentation JOURNAL OF CONSUMER MARKETING Marketing to the Baby Bust Generation Paul Herbig, William Koehler...

... market depends on speed of response and ability to reduce prices. © MCB UP Limited 1992 Demographics European Union International trade Marketing mix Single market Note: This paper was subsequently published in Journal of Business & Industrial Marketing, Volume 7 Number 4, 1992...

... of consumers. Measures various attitudinal, company image, and purchase intention responses in addition to salient demographic and role orientation variables. Discusses the implications for advertisers using female models in their advertisements. © MCB UP Limited 1991 Consumer marketing...

...Adam C. King; Stephen W. McDaniel Provides information on the largest consumer market in the world– China. Examines education, age, lifestyle and demographics of the Chinese population. Considers Chinese perceptions of US products. Concludes that US companies′ success in China depends on target...