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Keywords: EEG
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Journal Articles
Psychophysiological impacts of multisensory imagery: insights from EEG and animal model
Available to PurchaseSasawan Heingraj, Michael S. Minor, Mario Gil, John L. VandeBerg, Xiaojing Sheng, Dan King, Esperanza Isabel Alaniz, Suwakitti Amornpan, Areerat Pansuppawatt, Yada Samart
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (4): 509–521.
Published: 17 September 2025
... in advertising, focusing on its influence on consumer attitudes, cognitive load reduction and brand recall through integrated electroencephalography ( EEG ) analysis and postsynaptic density protein 95 (PSD-95) expression assessment. Design/methodology/approach This study used mixed-methods approach...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (4): 302–303.
Published: 08 June 2015
...Sharad Agarwal By Thomas ZoëgaRamsøy Introduction to Neuromarketing and Consumer Neuroscience Denmark Neurons Inc ApS 2014 978-87-997602-0-6 US$ 41.71 (eBook) © Emerald Group Publishing Limited 2015 --> ERP fMRI EEG Consumer neuroscience...
