...Shruti Koley Purpose The purpose of this paper is to develop a framework that examines the effects of incidental emotions on choices in self-control dilemmas. The framework predicts that the effect of emotions depends on the hedonic and non-hedonic needs they activate and the extent to which...

...Elyria Kemp; My (Myla) Bui; Andrea Tangari; Xingyi Zhang Purpose Emotional companion chatbots powered by artificial intelligence are gaining in popularity for their ability to allow individuals to share their feelings and personal challenges, and to provide empathy, support, coaching...

.... 09 10 2022 29 07 2023 17 10 2023 10 12 2023 17 12 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Reverse contagion Customer misbehavior Empathy Emotions Value cocreation Misbehavior-contagion Accessed-based...

...Cherouk Amr Yassin; Ana Maria Soares Purpose Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions, as well as promotions, on impulse buying (IB). Specifically, this study...

...My Bui; Anjala Krishen; Elyria Kemp Purpose The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping. Design/methodology/approach Both qualitative and quantitative methods...

... details using the Uxpressia software. Findings This paper frames the Millennials customer journey as a cycle of four moments: connect, explore, buy and use. Each moment enacts the customer experience as a mixture of emotional, behavioural and social responses. Online and offline interactions blur...

... 2019 14 05 2020 20 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Psychological ownership Emotions Sharing economy Self-determination theory Consumer happiness The pursuit of happiness has received growing attention...

... for the responses was a measured factor. Findings Participants with large screen devices responded with a higher level of (a) positive emotions and (b) attractiveness perceptions than participants with small screen devices. Practical implications The results highlight that the participant’s device can...

...Donata Tania Vergura; Beatrice Luceri Purpose The purpose of this paper is to investigate the influence of different spatial representations (foreground and background) of a product image on the package on the consumer emotional state and intention to buy the product, drawing upon the construal...

...Elyria Kemp; My Bui; Anjala Krishen; Pamela Miles Homer; Michael S. LaTour† Purpose The dynamic landscape of healthcare has seen significant changes in marketing by the various types of healthcare providers. This research aims to explore the impact of emotions in healthcare advertising. Design...

... --> Marketing Behavioral economics Consumer decisions Irrationality Emotions Unlike most business books, which tend to discuss the efforts and ideas of others, The Upside of Irrationality is based on author Ariely's very own empirical research at top institutions like Duke and MIT. That said...