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Keywords: Entrepreneurialism
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Journal Articles
The emergence of marketing in Millennial new ventures
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (2): 136–145.
Published: 16 March 2012
... Following a literature review, from which propositions are derived, an earlier process model of organizational speciation is adapted to marketing by Millennial entrepreneurs. Findings A four‐stage cycle model of entrepreneurial marketing by Millennials is developed, consisting of enabling through...
Journal Articles
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 392–393.
Published: 29 June 2010
... egos and assholes, and frequent lies of CEOs. This section concludes with an EQ (Entrepreneurial Quotient) test, which is intended to assess an individual's working knowledge of entrepreneurship. “The reality of doing good” discusses what we can learn from organizations that have an altruistic...
