...Magali Trelohan Purpose This study aims to revisit and extend the work of Fugate and Phillips (2010) on product gender perceptions by examining whether societal changes, such as the #MeToo movement and shifts in gender roles, have altered the determinants of product gender perceptions in France...

... available for analysis. All items were measured using existing scales that were modified/adopted for the purposes of this study. The sample for the study was evenly distributed in terms of gender and 85% of the respondents had visited the dessert café more than once in the past month. Partial least squares...

... is essential for effective marketing. Grounded in several theories, this study aims to test a model of psychological motivations – the need to belong and fear of missing out (FOMO) – and two moderators – gender and social media self-control – of addiction and stress. Design/methodology/approach This study...

...Maria Kanwal; Umar Burki; Raza Ali; Robert Dahlstrom Purpose This study aims to systematically examine gender specific behavioral differences and similarities in online shopping consumers, underlying theories for such differences and similarities and moderating and mediating roles of gender...

...Yamen Koubaa; Amira Eleuch Purpose The purpose of this paper is to test for gender-specific effects on odor-induced taste enhancement and subsequent food consumption in olfactory food marketing. Design/methodology/approach Lab experiments conducted among female and male participants using...

...Feray Adıgüzel; Carmela Donato Purpose This paper aims to examine and compare the simultaneous effect of financially successful appeals and attractiveness for male spokespersons, as well as explain why and when this effect happens based on the viewer’s gender. Design/methodology/approach Two...

... to reduce consumer CSR skepticism by examining the role of a company spokesperson’s gender and gender-related characteristics. Design/methodology/approach Two between-subjects experiments with a combined total of 329 participants examined how consumers’ levels of CSR skepticism are affected depending...

... mechanism explaining the joint effects of linguistic style, consumption type and gender on purchase intention. Originality/value This research is the first to examine expressing subjectivity (vs objectivity) as a persuasion strategy in online reviews. Findings of this research add to the growing...

... – A large-scale survey of 872 customers of a national bank serves as the study setting. Findings – Results showed that extrinsic cues were the more effective correlates of customer loyalty and that gender does not moderate the relationships between image cues and customer loyalty. Research...

.... They seek to shorten the shopping process. Males tend to “buy and go”, while women like to spend time browsing alternative choices (Laroche et al., 2000). This literature indicates that there has been considerable prior research on consumer behavior related to gender‐based differences...

... and self‐efficacy and examine gender differences as they relate to search behavior. The study's objectives are to determine how the selection of sources of information are influenced by an individual's self‐esteem, self‐efficacy and gender given different purchase situations, such as gift‐giving...

..., preferred the aged characters of wine. Research limitations/implications It is possible to target wine consumers in accordance with their gender and lifecycle stage as far as the sensory and certain behavioural aspects of the product are concerned. However, this should not be oversimplified and drive...

... and structured gift‐giving situations. Originality/value The paper examines gift‐giving in Israel, a culturally different setting than the USA and other developed nations. It also extends the use of gender‐role attitudes, especially egalitarianism, as a predictor of gift‐giving behaviors. Consumer...

...Douglas L. Fugate; Joanna Phillips Purpose The purpose of this paper is to replicate and extend earlier work on product gender perceptions. Design/methodology/approach The methodology tested six hypotheses, using nearly 500 respondents. The hypotheses were investigated using a survey approach...

...Øyvind Helgesen; Erik Nesset Purpose In social psychology literature, gender is often an important predictor of differential outcomes. However, gender as it influences consumer behavior has not attracted much research interest in a retailing context. The main purpose of this paper is to analyze...

...Nelson Barber; D. Christopher Taylor; Sandy Strick Purpose The purpose of this study is to segment the respondents using their location, gender and age as well as their statements about environmental involvement, knowledge and attitudes as the basis for selective marketing classification...

...Sarah Maxwell; Sanghyun Lee; Sabine Anselstetter; Lucette B. Comer; Nicholas Maxwell Purpose The research questions are whether there is a difference in how men and women respond to unfair prices and, if so, whether this gender difference extends across national cultures. Is the difference due...

... where gratitude and obligation may occur. Purchases are likely to be the result at least in part because of these feelings. Originality/value The major contribution of this research is to highlight the role of gender in reciprocity research and to demonstrate the application of this effect...

...Kaman Lee Purpose This paper aims to examine how gender differs in environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental responsibility, peer influence, self identity in environmental protection and green purchasing behavior in Hong...

...‐reported behavioral measure, and whether there is a qualitative difference in the type of motivation that led to such a difference. Design/methodology/approach Two key independent variables are shown to influence the outcome variable – relationship strength – moderated by gender. It is hypothesized...