...Nizar Souiden; Riadh Ladhari Purpose The objectives of this study are: to gain a better understanding of the modes of acculturation of West African immigrants in Canada; to relate these modes of acculturation to consumers' perceived likelihood of successful complaint and complaining behavior...

... by separating from the host culture. Oswald (1999) argued that one acculturation approach often adopted by immigrants is partial acceptance of the host culture and partial maintenance of the home culture (denial of the host culture). One important aspect of acculturation processes is the degree...

... for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of “things to come” in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country‐of‐origin of products of migrants...

... systems” (Orlove, 1986, p. 87). This is similar to the “functionalist” school in sociology, which stresses conformity over choice and has been widely criticized because of it (Oberschall and Leifer, 1986). © MCB UP Limited 2000 Consumer behaviour Immigrants National cultures Ethnic groups...

.... Reports the results of a cross‐cultural study of consumer decision making for 16 product categories across three different household samples: US nationals, Indian US immigrants, and Indians living in India. Two major conclusions emerge: the three groups differ significantly in extent of spousal influence...