...T.S. Anoop; Zillur Rahman Purpose This study aims to examine the influence of various distribution channels on impulse buying ( IB ) behavior by reviewing 75 years of research. It explores the role of physical, online, multichannel and omnichannel retail environments in driving impulse purchases...

...Cherouk Amr Yassin; Ana Maria Soares Purpose Drawing upon the elaboration likelihood model, this study aims to illuminate contradictory findings from previous research regarding the impact of positive and negative emotions, as well as promotions, on impulse buying (IB). Specifically, this study...

...Kenneth R. Lord; Sanjay Putrevu; Elizabeth A. Olson Purpose This study aims to enhance the understanding of impulse buying in grocery stores, where such purchases are pervasive and consumers face greater decision fatigue and diminished willpower than in more frequently examined retail environments...

...Aylin Cakanlar; Tram Nguyen Purpose This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach A cross-cultural questionnaire was administered across three countries, namely, Sweden...