... of the intersection of religion and consumerism reflects the restrained nature of religion. Religious consumerism becomes particularly observable and visible in the case of large-scale religious events, congregations and festivals. For instance, the Kumbh Mela in India, which is the world’s largest...

...Zeeshan Zeeshan; Md Tajuddin Khan Purpose This study investigates the impact of participatory pricing mechanisms, specifically pay-what-you-want ( PWYW ) and set-your-own-price ( SYOP ), on household food expenditure and affordability in India. This study aims to understand how these pricing...

...Manisha Saini; Pankaj Kumar; Pardeep Ahlawat; Anil Khurana; Parveen Kumar Purpose This study aims to examine the antecedents of consumers’ behavioral intention ( CBI ) toward buying organic milk in a developing economy, i.e. India, based on the theory of planned behavior ( TPB ) as a theoretical...

...Vaishali Sangwan; Moutusy Maity Purpose This study aims to investigate the effect of store formats (traditional vs modern vs online) on consumer satisfaction and future purchase intentions in the context of embarrassing product purchases in an emerging economy, India. This study further examines...

..., highly materialistic people experience more negative emotions and consequently experience low SWB (Hudders and Pandelaere, 2012). Conspicuous consumption Social comparison theory Compensatory consumption theory BOP India Phenomenological approach On the other hand, the Adaptation...

...Sachin Kumar; Tapan K. Panda Purpose Generation Z (GenZers) significantly influences sustainability-related issues in emerging economies like India. Literature on sustainability suggests exploring ways to enhance their sustainable behavior, especially for food and clothing products, which have...

...). This study also looks at the impact of psychological empowerment on brand community commitment (CC) and brand loyalty. Design/methodology/approach Convenience and snowball sampling were used to select respondents from mobile phone brand communities in India. The conceptual model was tested using...

...Ewelina Telej; Jordan Robert Gamble Purpose The purpose of this paper is to examine marketing strategies that India is currently applying to promote itself as a competitive yoga destination. Design/methodology/approach The methodological approach consisted of a constructivist research paradigm...

... Limited 2015 India Bottom of the pyramid Compensatory consumption Consumer resistance Consumption behavior An executive summary for managers and executive readers can be found at the end of this issue. The bottom of the pyramid (BOP) proponents argue that there is a massive...

...Steven Lysonski; Srinivas Durvasula Purpose – India has undergone dramatic change in its retail markets since economic liberalization in 1992. The authors aim to use the framework of consumer decision making styles to investigate longitudinally how these styles have changed from 1994 to 2009...

...Steven Lysonski; Srinivas Durvasula; A.D. Madhavi Purpose India has undergone dramatic changes since the economic liberalization of 1992. This study aims to provide an historical analysis to determine if consumer attitudes towards marketing practices and consumerism in India have changed...

... by the dominant world view underlying the theories and methodology of technology such as over production, environmental pollution, food scare and the depopulation of rural areas (Lockeretz, 2007 ; Padel and Lampkin, 2007). Ecological awareness Consumer purchasing behaviour Consumer satisfaction India...