... literature. © Emerald Group Publishing Limited 2013 Evolutionary psychology Retailing Gender Individual behaviour Shopping China Observation suggests that many females are happy to wander around shopping centers even if they do not have any particular goods that they need to buy...

... analysis Interactive marketing Decision trees User studies Individual behaviour Marketing starategy An executive summary for managers and executive readers can be found at the end of this article. Consistent with the tone of Grant (2005) and Grant and O'Donohoe (2007) , Henrie...

... Individual behaviour In a recent trip to France, the first author, not conversant in French, experienced being a “fish out of water” in negotiating the consumer context and completing marketplace transactions. Mishaps and inconveniences resulted from such factors as lack of attention to or understanding...

... Limited 2008 Addiction Information media Information strategy Individual behaviour More than 70 percent of smokers have expressed the desire to quit (Fiore et al., 2000), and 41 percent have attempted to quit for at least a day (CDC, 2005), but the success stories are few and far...

... Emerald Group Publishing Limited 2007 Consumers Brands Individual behaviour Retailing An executive summary for managers and executive readers can be found at the end of this article. A famous farm chain store offers consumers the option of buying two brands of cream shower soap: one...

.... Francis Piron can be contacted at: francispiron2006@yahoo.com © Emerald Group Publishing Limited 2006 China Consumers Collectivism Individual behaviour Consumer behaviour National cultures An executive summary for managers and executive readers can be found at the end...