... be useful in developing and promoting policy regulating food marketing practices. Nurturing mothers are more supportive of regulation than are authoritarian mothers, and efforts to promote such regulation should target nurturing mothers. The factors that influence mothers to intervene and limit children's...

... or their membership in a social group. This paper aims to focus on the identification of market place influencers in a social identity context, in order to better market products and services to social groups. Design/methodology/approach – A structural model linking consumers' individual capital (motivation...

...Dennis Pitta; Amy M. Young; Mary D. Hinesly Purpose The purpose of this paper is to provide a methodological approach to understanding key influencers of Millennials and other generational cohorts. The approach identifies adults' implicit consumer preferences based on their early childhood...

...Tali Te'eni‐Harari; Jacob Hornik Purpose In light of the core role of product involvement as a variable in consumer behavior, the current study seeks to examine which variables influence product involvement among young people. This paper aims to explore five variables: age, subjective product...

... “non‐green” and “green” buyers. Practical implications The results of the study offer several managerial implications. First, marketers should reinforce the role trust plays in solidifying collective action. Second, because of the strong influence of reference groups in green buying, marketing...

...Ya'arit Bokek‐Cohen Purpose The objective of this paper is to focus on a spousal influence strategy that has not been investigated previously by consumer researchers: triangulation. Triangulation is the process by which a third‐party is enlisted to intervene and convince the other spouse...

...William B. Mesa Ideas generation Communication skills Influence A bright orange color – generally used for construction signs or road cones that arrest one's attention while driving – typically is not a common color for a book jacket. Yet, for the book, Made to Stick, the color...

...Aviv Shoham; Vassilis Dalakas Purpose The purpose of this paper is to examine the influence tactics used by adolescent children and parental yielding to these tactics outside North America. Design/methodology/approach Parents of children ages ten to 18 in Israel were surveyed...

...Jayantha S. Wimalasiri Children use various influencing tactics to persuade the parents to comply with their requests. Parents' responses vary from outright denial to total acceptance. A sample of 255 parents selected from the Fiji Islands, Tonga and the Cook Islands were interviewed using...

...Marie Marquis In 2002, Story et al. proposed an ecological model for understanding the individual and environmental factors that influence young consumers’ eating behaviors. The theoretical framework suggests that eating behavior is a function of four levels of influence: individual...

...James U. McNeal; Chyon‐Hwa Yeh Chinese children’s consumer behavior and their influence on the consumer behavior of their parents are examined in a manner that allows comparisons with major findings reported seven years ago. Most noticeable differences are that the children’s income has doubled...

... the perceived influence that children believe they hold. This study focuses on the perceived influence of children resulting from the communication pattern adopted by parents. Research is conducted among a dyad consisting of parent and child that visit a recreational site. Results are reported, conclusions...

...Christina K.C. Lee; Sharon E. Beatty Reports on a study which examines the effect of family structure in the family decision‐making process. In particular, it seeks to determine if sex‐role orientation and the wives’ occupational status make a difference in the amount of influence adolescents...

...Denver D’Rozario; Pravat K. Choudhury The impact of assimilation on a consumer’s susceptibility to interpersonal influence is assessed in samples of first‐generation Armenian and Chinese immigrants to the US. We find that: (a) Chinese immigrants are more susceptible to interpersonal influence than...

...Fredric Kropp; Anne M. Lavack; Stephen J.S. Holden Examines the personal values of college‐age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non‐smokers, smokers are less likely to place importance on the values of security...