...Anthony Patino; Dennis A. Pitta; Ralph Quinones Purpose The purpose of the study is to investigate the use of social media as a new investigative tool in marketing research. Design/methodology/approach The paper's approach is an analysis of the existing social marketing literature and industry...

... and unbiased results to be able to make key operational changes. Thomas L. Powers can be contacted at: tpowers@uab.edu © Emerald Group Publishing Limited 2009 Market research Market surveys Customer satisfaction Demographics An executive summary for managers and executive readers can...

... : John Wiley & Sons   2007 . 296 pp.   $29.95   www.wiley.com © Emerald Group Publishing Limited 2008 --> Profit Market research Marketing decision making Your Gut Is Still Not Smarter than Your Head serves as a great refresher for marketing professionals. Although...

.../approach The discussion of neuromarketing in this paper is based on reports of both a theoretical and applied nature. Their contents have been synthesized and placed into context by showing how they relate to traditional marketing research approaches and assumptions. Findings While...

...Janis Dietz Mary   Brown and Carol   Orsborn . Boom . New York, NY : AMACOM   2006 . 256 pp. , ISBN: 0‐8144‐7390‐3   $24   www.amacombooks.org © Emerald Group Publishing Limited 2007 --> Baby boomer generation Niche marketing Market research If you...

... projects. © Emerald Group Publishing Limited 2006 Marketing theory International marketing Market research Culture Thailand An executive summary for managers and executive readers can be found at the end of this article. New products are the key to corporate growth and success...

...Marty Landrigan Merlin   Stone , Alison   Bond and Bryan   Foss . Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer . London and Sterling, VA : Kogan Page   2004 . 288 pp.   $32.50 (paperback)   www.kogan‐page.co.uk © Emerald Group...

...Kristin McGillicuddy Robert   Duboff and Jim   Spaeth . Market Research Matters . New York, NY : John Wiley & Sons   2000 . 312 pp. Market research Strategic planning Organizational change The bottom line: market research truly does “matter” in terms...

... a better one. He does not really give us a reason for accepting his categorization or stopping at his level of motivation. However, if the reader has some knowledge of psychological theory and marketing research techniques, he/she can sort through Maddock’s mix of assertion and research, his eloquent...

... with management and lawyers and get out with the customer; sell, get to know them, do a little one‐on‐one market research. Chapter 6 suggests giving your people incentives to try new ideas. A brief segue into product innovation in Chapter 7 leads us back to people management in Chapter 8, where Spoelstra explains...

... and levels of corporate activities described in the corporate ads are detailed in Table II . The text of the stimulus materials used in the research is presented in Table III . Advertising Consumer attitudes Corporate image Environment Grants Market research Product information Surveys...

... (52) Pride as: (47) Humility __ Security (53 (48) Affiliation __ Independence (54 The most prominant value conveyed is: 55) Leisure __ (59) Romance 56) Family __ (60) Beauty 57) Quality __ (61) Status 58) Individuality __ (62) Wealth, Power 25 Advertising Consumer behaviour Market research...

... primary research interests include imagery processing, word-of-mouth communications, and public policy. Dr. Bone's research has been published in Journal of Marketing Research, Journal of Public Policy and Marketing, and Advances in Consumer Research. The author thanks Carla DeFrank for her assistance...

... Demographics Gender Market research Market segmentation CONTEMPORARY WOMEN'S EVALUATION OF FEMALE ROLE PORTRAYALS IN ADVERTISING John B. Ford Michael S. LaTour William J. Lundstrom With increasing social awareness of the portrayal of women in today's advertising, this study uses an upscale female sample...

... that decision‐framing of alternatives has a substantial impact on the choice among alternatives, even when relevant objective information remains invariant. © MCB UP Limited 1989 Consumer behaviour Decision making Market research DECISION-FRAMING HELPS MAKE THE SALE Scot Burton Laurie A. Babin...

...Randall G. Chapman Describes an approach that assists decision makers and market research analysts in problem‐definition in market research studies. Examines the two‐stage process of formulating an explicit research objective and developing a series of research questions to achieve that objective...

...Daniel Seymour Considers the dichotomy of soft data/hard data that exists in traditional market research. Argues that by developing a long‐run orientation and a pluralistic approach to research designs, soft data and hard data can be combined in complementary ways, and cites a recent case example...