... tracking are different. Stationary eye tracking is more affected by a centre fixation bias. Based on the research, it can be concluded that stationary eye tracking is not always suitable for studying consumer perception and behaviour because of the centre viewing bias. Research limitations/implications...

...Sumitava Mukherjee; Arvind Sahay Purpose This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (nocebo effects), and to understand how price levels impact such judgments. Design/methodology/approach In all experiments...

...Amy L. Parsons Pepe   Martinez . The Consumer Mind: Brand Perception and Implications for Marketers . London : Kogan Page   2012 . 178 pp.   £24.99, $39.95 (paperback) © Emerald Group Publishing Limited 2013 --> Consumer behaviour Neuroscience Brands...

... impact Consumer behaviour Perception An executive summary for managers and executive readers can be found at the end of this article. Product safety is a major social, political and economic concern. The latest figures issued by the RAPEX system – a database for product recalls developed...

... Africa. The article aims to focus on the mature market's media consumption, perception of portrayal in the media, adoption of technology, and outlook on life -- all of which influence their spending patterns in their twilight years. Design/methodology/approach - The study gained an international...

... Experimentation Japan Consumer behaviour Brand image Perception An executive summary for managers and executive readers can be found at the end of this article. According to Macchiette and Roy (1994) , marketers have become increasingly responsible for their role in societal problems...

...Xiaoling (Martine) Guo; Andy Wei Hao; Xiaoyan Shang Purpose The purpose of this paper is to examine consumers' perception of brand functions in an emerging market: China. The study also aims to investigate the impact of brand functions on brand loyalty. Design/methodology/approach A two‐phase...

...Justin Beneke; Nicole Frey; Ruth Chapman; Nontuthuzelo Mashaba; Tatum Howie Purpose This article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's media consumption, perception...

...Alex Gofman; Howard R. Moskowitz; Marco Bevolo; Tõnis Mets Purpose This paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a precursor of a larger global project on the topic. Design...

... this survey reveals. © Emerald Group Publishing Limited 2008 Customer loyalty Customer service management Loyalty schemes Perception United States of America An executive summary for managers and executive readers can be found at the end of this article. The future has already...

... A college student sample was surveyed to measure product characteristic perceptions for six product categories and to evaluate private brand purchase intent. Analysis of covariance was conducted for hypothesis testing. Findings Support existed for the significant effects of all three product...

... Marketing strategy Youth Perception Disclosure An executive summary for managers and executive readers can be found at the end of this article. Word‐of‐mouth (WOM) communications and the spread of information about products and services among customers have been of interest to marketing...

... in such advertisements. Findings Findings indicate that consumers' perception and processing of DTC advertisements resembles consumers' reaction to fear appeals. Furthermore, consistent with previous studies, consumers react negatively to DTC advertisements containing a high content of risk information. Findings...

... Advertising Promotional methods Perception Every 20 years or so there is a new assault on the subliminal advertising front. First was James Vicary and his controversial 1957 theater experiment where he subliminally encouraged movie goers to eat popcorn and drink Coca‐Cola. In the 1970s and 1980s Wilson...

...., 2004). © Emerald Group Publishing Limited 2006 Consumer risk Perception Consumption An executive summary for managers and executive readers can be found at the end of this article. This study explores the influence of consumption situation on consumers' assessment of risk...

.... Originality/value The paper provides new insights into consumer judgements of product quality for bi‐national products. © Emerald Group Publishing Limited 2006 Country of origin Product design Perception Consumer behaviour Emerging markets An executive summary for managers and executive...

...Olga Ampuero; Natalia Vila Purpose This paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers. Design/methodology/approach Data collection was divided into two phases...

... simultaneously. Managerial implications of these results were discussed. © Emerald Group Publishing Limited 2005 Brand identity South Korea Discount stores Prices Perception Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article...

...Soo‐Jiuan Tan; Seow Hwang Chua This paper investigates the impact of framing through the use of a vague scarcity restriction (“while stocks last”) on consumers' perception of promotional offers involving different claim formats (tensile price claim such as “save up to 60 percent” versus non‐tensile...

... would require new message strategies which show greater respect for the individual, greater support for the effort in quitting, and ways to counter faulty logic. © Emerald Group Publishing Limited 2004 Tobacco Health education Advertising Perception Advertising effectiveness A number...