... tracking are different. Stationary eye tracking is more affected by a centre fixation bias. Based on the research, it can be concluded that stationary eye tracking is not always suitable for studying consumer perception and behaviour because of the centre viewing bias. Research limitations/implications...

...Sumitava Mukherjee; Arvind Sahay Purpose This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (nocebo effects), and to understand how price levels impact such judgments. Design/methodology/approach In all experiments...

...Amy L. Parsons Pepe   Martinez . The Consumer Mind: Brand Perception and Implications for Marketers . London : Kogan Page   2012 . 178 pp.   £24.99, $39.95 (paperback) © Emerald Group Publishing Limited 2013 --> Consumer behaviour Neuroscience Brands...

... products rather than with cars. With cars I think that they repair it and then it is okay again. That is not as important to me as food for example (Olivia, 46). Product‐harm crisis Consumer experience Personal impact Consumer behaviour Perception An executive summary for managers...

... Keywords Older consumers, Consumer behaviour, Perception, Communication management, Market segmentation, South Africa http://www.emeraldinsight.com/10.1108/07363761111115953 This article originally appeared in Volume 28 Number 2, 2011, pp. 114-24, Journal of Consumer...

... CrM campaign time frame can have an impact on the consumers' perception of the campaign. Consumers might be disappointed if the campaign takes place for a short duration. In such cases, the company participating in the CrM activities might be perceived as less sincere in contributing to society...

...Xiaoling (Martine) Guo; Andy Wei Hao; Xiaoyan Shang Purpose The purpose of this paper is to examine consumers' perception of brand functions in an emerging market: China. The study also aims to investigate the impact of brand functions on brand loyalty. Design/methodology/approach A two‐phase...

...Justin Beneke; Nicole Frey; Ruth Chapman; Nontuthuzelo Mashaba; Tatum Howie Purpose This article is the culmination of an exploratory study into the mature market (defined as over the age of 55) in South Africa. The article aims to focus on the mature market's media consumption, perception...

...Alex Gofman; Howard R. Moskowitz; Marco Bevolo; Tõnis Mets Purpose This paper aims to summarize the results of an empirical project to understand the perceptions of consumers of the future high end products in the USA. This project was a precursor of a larger global project on the topic. Design...

... between perceptual and transactional behavior than this survey reveals. Despite these limitations, it is important to recognize that these survey results accurately represent consumer attitudes about loyalty programs. Consumer behaviors, perceptions and opinions such as those reported in this study...

... A college student sample was surveyed to measure product characteristic perceptions for six product categories and to evaluate private brand purchase intent. Analysis of covariance was conducted for hypothesis testing. Findings Support existed for the significant effects of all three product...

... a brand or service. © Emerald Group Publishing Limited 2007 Marketing strategy Youth Perception Disclosure An executive summary for managers and executive readers can be found at the end of this article. A typical 12‐week buzz campaign using one thousand agents costs about...

... in such advertisements. Findings Findings indicate that consumers' perception and processing of DTC advertisements resembles consumers' reaction to fear appeals. Furthermore, consistent with previous studies, consumers react negatively to DTC advertisements containing a high content of risk information. Findings...

... specifically addresses the Moore (1982) study, which found that although subliminal perception does exist, the subliminal stimuli are usually so weak that potential effects are easily nullified by other competing stimuli. Bullock writes off the research by suggesting the embed was irrelevant or not emotional...

.... © Emerald Group Publishing Limited 2006 Consumer risk Perception Consumption An executive summary for managers and executive readers can be found at the end of this article. The concept of risk has been extensively studied by scholars in the consumer behavior field, and has...

.... Originality/value The paper provides new insights into consumer judgements of product quality for bi‐national products. Country of origin Product design Perception Consumer behaviour Emerging markets An executive summary for managers and executive readers can be found at the end of this article...

...Olga Ampuero; Natalia Vila Purpose This paper seeks to discuss the need to understand consumer perceptions in order to correctly design product packing and to achieve the desired position in the minds of consumers. Design/methodology/approach Data collection was divided into two phases...

... simultaneously. Managerial implications of these results were discussed. © Emerald Group Publishing Limited 2005 Brand identity South Korea Discount stores Prices Perception Consumer behaviour An executive summary for managers and executive readers can be found at the end of this article...

...Soo‐Jiuan Tan; Seow Hwang Chua This paper investigates the impact of framing through the use of a vague scarcity restriction (“while stocks last”) on consumers' perception of promotional offers involving different claim formats (tensile price claim such as “save up to 60 percent” versus non‐tensile...

... would require new message strategies which show greater respect for the individual, greater support for the effort in quitting, and ways to counter faulty logic. © Emerald Group Publishing Limited 2004 Tobacco Health education Advertising Perception Advertising effectiveness A number...