... perceptions of DTC advertising and its impact on consumer requests for pharmaceutical products. Proponents of DTC advertising contend that selling and educating the public does not have to be incongruent and assert that this type of advertising increases the public's awareness of diseases and other health...

... behaviour Medical prescriptions Direct marketing Advertising Pharmaceutical products Marketing strategy An executive summary for managers and executive readers can be found at the end of this article. This is a study of consumer attitudes toward direct‐to‐consumer advertising (DTCA) and its...

... Advertising Medical care Pharmaceutical products Since the US Food and Drug Administration (FDA) allowed the consumer‐oriented marketing of prescription drugs, the continuing criticisms of pharmaceutical companies question whether direct‐to‐consumer promotion provides consumers with information...

... that a problem exists which can only be treated pharmaceutically (Woloshin et al., 2001 ; Gold, 2003). © Emerald Group Publishing Limited 2006 Advertising Elderly people Pharmaceutical products An executive summary for managers and executive readers can be found at the end...

... Publishing Limited 2005 Advertising Promotional methods Consumer behaviour Pharmaceutical products Medical prescriptions An executive summary for managers and executive readers can be found at the end of this issue. “Depression elicits Prozac, high cholesterol has made Lipitor...