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Keywords: Power distance
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (1): 12–23.
Published: 10 December 2018
... of West Asia and South East Asia. Aylin Cakanlar can be contacted at: aylin.cakanlar@sbs.su.se 12 03 2017 02 12 2017 14 04 2018 09 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Power distance Culture Impulse...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 193–201.
Published: 09 May 2016
...-generated power differential might have an adverse impact on service providers in Eastern cultures with high power distance. Design/methodology/approach Four studies involving receivers and providers of services in Canada and South Korea were conducted. The experiments required participants to read...
