...: afterlife salience, control and mortality salience. The dependent measure was built on the notion of first-price sealed-bid auction. Study 2 used a similar procedure with two conditions: afterlife salience and control. Mortality was made salient in both conditions. Findings Making afterlife salient...

..., an analysis of the literature suggests that these mixed results could be explained by the digitized nature of the product combined with a price judged too high. Both these elements reduce the perceived global value of the digital support compared with the print version on paper. To test this proposition...

...Iman Naderi; Audhesh K. Paswan Purpose This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings. Design/methodology/approach The data for this study were collected from a sample of 248 respondents who participated...

... research to identify further barriers to green consumption. Practical implications – Consumers need to be aware that their consumption behavior can make a difference. They have to value the benefits of green products and understand why these are priced higher. Firms can apply pricing and promotional...

...Justin Beneke; Natalia Zimmerman Purpose – The purpose of this study is to explore the effect of store image and perceived price on the consumer’s perception of private label brands (PLBs) that have grown in stature in recent decades and are increasingly viewed as a strategic asset of retailers...