.../ © Emerald Group Publishing Limited 2010 --> Marketing Consumer behavior Consumer preferences Product management Stopwatch Marketing is a book that promises a lot. The authors contend that marketers have failed to recognize the importance that time plays in consumers...

...Amy L Parsons © Emerald Group Publishing Limited 2006 --> Emotional dissonance Design Product management Product design Consumer psychology Have you ever wondered why you feel warmly about and get attached to some household items yet feel frustrated and angry with others...

... to inspire marketing imagination are some of the valuable contributions. Brands Brand management Product management With Passion Brands as the title, one would expect the authors to passionately convey key insights they learned about branding. The beginning of the text does reinforce...

... --> Advertising Innovation Product management The author up Free Prize Inside by calling it “… a book about how every single one of us can create ideas that make our products and services remarkable”. Isn't this what many of us strive to do every day in our marketing roles at various companies...

... Brands Brand names Product management In a world flooded with books on brand management, Frank Delano provides a valuable contribution in creating great brand names. In a style that is both informative and breezy, Delano draws on his extensive experience in brand naming and imaging as President...

...   Ries . The 22 Immutable Laws of Branding: How to Build a Product or Service into a World‐Class Brand . New York : HarperBusiness   1998 . 182 pp , ISBN: 0887309372   US$23.00 Product management Consumer marketing In the ongoing treatment of all matters marketing...

.... Consumer behaviour Consumer marketing Country of origin International marketing Product management Product quality 1. H1: Consumers are not indifferent between products made in the home country by a home‐country firm and those made in a foreign country by a foreign firm. 2...

... processes and to create customer‐friendly operating procedures. The TQM ethos is an integral part of Marriott service culture. © MCB UP Limited 1999 Brands Franchising Hotels International marketing Multinationals Product management As the global service economy continues...

... for implementing and evaluating a branding strategy consistent with the BCS principles. Concludes that the concept of a “brand” and that of a “product” are diametrically opposed and rewards will go to those who do successfully build a brand. Many organizations use the term “product manager” interchangeably...

... marketing Product management This sobering answer has many implications for where the“health” of managing the brand is today. Yes, shareholder pressures to show results now, coupled with cost‐cutting measures, the increasingly complex state of the consumer and the proliferation of new products, have...

... Brands Product management Success Note: This paper was subsequently published in Journal of Consumer Marketing, Volume 12 Number 4, 1995. ...

... launch and existing brand equity. Puts forward a number of rules for the appropriate use of brand extension. © MCB UP Limited 1993 Brand extensions Brand image Brand names New product development Product management VOLUME 10 NUMBER 3 1993 Managing Brand Extension Byron M. Sharp...

... for successes of each orientation and provides directions for modifying strategic focus in response to changing conditions. © MCB UP Limited 1993 Consumer behaviour Innovation New product development Product management Value analysis JOURNAL OF CONSUMER MARKETING A Value-based Orientation...

..., and that in the 1990s advertising will become more brand focused. © MCB UP Limited 1990 Advertising agencies Brand equity Brands Product management COMMENTARY A PERSPECTIVE ON BRANDS Peter Kim The 1980s were "the best of times" and "the worst of times" for the advertising industry. On the one hand...