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Keywords: Qualitative study
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 170–176.
Published: 06 May 2014
..., Hong Kong, Hunan, Jiangsu, Jilin, Liaoning, Macau, Shanghai, Sichuan, Yunnan and Zhejiang. Advertising Qualitative study Consumer perception Gender roles Media effects Self-socialization Arnett (1995) stated that the great diversity in the media provides adolescents with a wide...
