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Keywords: Self-socialization
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 170–176.
Published: 06 May 2014
...Yu Leung Ng; Kara Chan Purpose – The purpose of this study was to investigate how Chinese adolescent girls and boys construct their own ideal female images in response to gendered advertisements based on Arnett’s (1995) theory of self-socialization and Hirschman and Thompson’s (1997) three...
