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Keywords: Sense of entitlement
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Journal Articles
The customer is king: culture-based unintended consequences of modern marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 193–201.
Published: 09 May 2016
... compared to the service providers, may develop a sense of entitlement that infringes on the rights of the service providers and may carry over that expectation from service to non-service contexts. The power differential is also a source of stress for the service provider. Research limitations...
