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Keywords: Service provider stress
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Journal Articles
The customer is king: culture-based unintended consequences of modern marketing
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (3): 193–201.
Published: 09 May 2016
... of entitlement Service provider stress Social hierarchy Culture is defined as the “training or refining of one’s mind from social environments in which one grew up” (Hofstede, 1991 , p. 4). Hofstede (1980) proposed that culture is a multidimensional construct and identified four universal dimensions...
