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Keywords: Sharing economy
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Journal Articles
A meta-analysis of factors that SHIFT consumers toward the sharing economy
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 387–410.
Published: 15 January 2026
...Rishad Habib; Omar H. Fares; Irfan Butt Purpose The sharing economy is a technology-enabled disruptive business model in which consumers access goods and services on a temporary basis without ownership. Existing research reveals a tension between factors that increase adoption of the sharing...
Includes: Supplementary data
Journal Articles
Exploring blockchain’s role in enhancing marketing strategies within the sharing economy
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 311–325.
Published: 13 November 2025
...Cristina Pérez-Pérez; Diana Benito-Osorio Purpose This study aims to examine how blockchain technology can influence and transform the marketing processes of platforms within the sharing economy ( SE ). It addresses a gap at the intersection of blockchain, SE and marketing, particularly...
Journal Articles
A meta-narrative of consumer journeys in access-based consumption: a case of fashion rentals
Available to PurchaseSwapnil Saravade, Mohammadali Zolfagharian, Reto Felix, Lorena García Ramón, Jacob Almaguer, Hazel Dadanlar
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (3): 297–310.
Published: 09 October 2025
... and helpful!”). Access-based consumption Consumer journey Meta-narrative Innovation resistance Sharing economy While consumer journey models developed over the years have enhanced our understanding of consumer paths in the journey, prior research has mainly focused on consumer journeys aimed...
Includes: Supplementary data
Journal Articles
You said they were trustworthy: when elite status on sharing platforms backfires
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 810–820.
Published: 25 June 2025
...Laura Schrier Rifkin; Canan Corus; Aleksandra Kovacheva; Colleen P. Kirk Purpose It has become common practice for sharing economy platforms such as Airbnb and Uber to endow certain providers (e.g. hosts, drivers) with elite status (e.g. Premier Partner, Superhost) to signal trustworthiness...
Includes: Supplementary data
Journal Articles
Delving into the behaviour of sharing economy consumers: a literature review
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (2): 162–179.
Published: 16 February 2024
...Cecilia Grieco; Chiara Palagonia Purpose The impact of the sharing economy on traditional businesses has largely been analysed from both company and consumer perspectives. In the case of the latter, scholars have produced a rich field of research into different aspects of consumer behaviour...
Journal Articles
The role of psychological ownership in consumer happiness
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (6): 629–638.
Published: 15 June 2020
... their products or services as a better candidate for the target of psychological ownership through user experience design. Furthermore, the study encourages new business and marketing models, such as the sharing economy, that exploit the effect of psychological ownership. Originality/value The core...
Journal Articles
Collaborative consumption, social distance and the extended self
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 413–422.
Published: 24 March 2020
... Licensed re-use rights only Collaborative consumption Construal level theory Extended self Contagion Sharing economy Social distance If consumers are co-creating a consumption experience, whereas one acts as the supplier, and the other as consumer, there is by nature some level...
Journal Articles
What’s yours is mine: exploring customer voice on Airbnb using text-mining approaches
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (5): 655–665.
Published: 12 August 2019
.... Originality/value This study is one of the first to examine consumer reviews in detail in the sharing economy and compare topics from consumer reviews between Airbnb and hotels. Jurui Zhang can be contacted at: jurui.zhang@umb.edu 19 02 2018 01 08 2018 18 12 2018 © Emerald...
Journal Articles
A phenomenological approach to the collaborative consumer
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 705–714.
Published: 31 May 2019
... is limited and highly fragmented (Dredge and Gyimóthy, 2015 ; Tussyadiah, 2015), and refers to collaborative consumption in several ways such as sharing economy, collaborative economy and peer-to-peer consumption [see Dredge and Gyimóthy (2015) for a detailed review of the terminology associated...
Journal Articles
Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (6): 472–479.
Published: 11 September 2017
...) or in the sharing economy, as in a crowdfunding scenario. A crowdfunding platform can thus be conceptualised as a two-sided market because it connects two populations: the first population is the population of project creators. These are the companies that present a project and that solicit funds from the crowd...
