Keywords: Sharing economy
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Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 387–410.
Published: 15 January 2026
...Rishad Habib; Omar H. Fares; Irfan Butt Purpose The sharing economy is a technology-enabled disruptive business model in which consumers access goods and services on a temporary basis without ownership. Existing research reveals a tension between factors that increase adoption of the sharing...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 311–325.
Published: 13 November 2025
...Cristina Pérez-Pérez; Diana Benito-Osorio Purpose This study aims to examine how blockchain technology can influence and transform the marketing processes of platforms within the sharing economy ( SE ). It addresses a gap at the intersection of blockchain, SE and marketing, particularly...
Journal Articles
Journal of Consumer Marketing (2026) 43 (3): 297–310.
Published: 09 October 2025
... on the utilization of access practices (Eckhardt and Bardhi, 2016), the firm’s ability to innovate and adapt to changing consumer preferences in ABC and ownership domains (Albinsson and Perera, 2018) and consumer journeys in the sharing economy, where firms have less control over service touchpoints (Eckhardt...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2025) 42 (6): 810–820.
Published: 25 June 2025
...Laura Schrier Rifkin; Canan Corus; Aleksandra Kovacheva; Colleen P. Kirk Purpose It has become common practice for sharing economy platforms such as Airbnb and Uber to endow certain providers (e.g. hosts, drivers) with elite status (e.g. Premier Partner, Superhost) to signal trustworthiness...
Includes: Supplementary data
Journal Articles
Journal of Consumer Marketing (2024) 41 (2): 162–179.
Published: 16 February 2024
...Cecilia Grieco; Chiara Palagonia Purpose The impact of the sharing economy on traditional businesses has largely been analysed from both company and consumer perspectives. In the case of the latter, scholars have produced a rich field of research into different aspects of consumer behaviour...
Journal Articles
Journal of Consumer Marketing (2020) 37 (6): 629–638.
Published: 15 June 2020
... their products or services as a better candidate for the target of psychological ownership through user experience design. Furthermore, the study encourages new business and marketing models, such as the sharing economy, that exploit the effect of psychological ownership. Originality/value The core...
Journal Articles
Journal of Consumer Marketing (2020) 37 (4): 413–422.
Published: 24 March 2020
... at: frechettem3@sacredheart.edu 27 02 2019 29 09 2019 15 02 2020 16 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Collaborative consumption Construal level theory Extended self Contagion Sharing economy Social distance...
Journal Articles
Journal of Consumer Marketing (2019) 36 (5): 655–665.
Published: 12 August 2019
.... Originality/value This study is one of the first to examine consumer reviews in detail in the sharing economy and compare topics from consumer reviews between Airbnb and hotels. Recent research in the hospitality area has documented the effect of both positive and negative electronic word of mouth (eWOM...
Journal Articles
Journal of Consumer Marketing (2019) 36 (6): 705–714.
Published: 31 May 2019
... Publishing Limited Licensed re-use rights only Collaborative consumption Sharing economy Consumerism Sustainable consumer Consumption patterns are changing (Botsman and Rogers, 2011 ; Zervas et al., 2017) and according to the World Economic Forum (2011) , collaborative...
Journal Articles
Journal of Consumer Marketing (2017) 34 (6): 472–479.
Published: 11 September 2017
... Platform Word-of-mouth Crowdfunding Sharing economy Two-sided market The principle of crowdfunding is to solicit the financial resources of the “crowd” through a campaign on the internet. Crowdfunding requires an internet platform which acts as a two-sided market. In the economic sciences, two...

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