...Purva Agarwal; Divesh Kumar; Rajesh Katiyar Purpose The main objective of this study was to develop and validate the Sustainability-Oriented Consumption Scale ( SOCS ). This scale was designed to assess the multidimensional values that consumers associate with purchasing sustainable products...

...Simone Aiolfi; Silvia Bellini; Davide Pellegrini; Chiara Bacchilega Purpose This study aims to investigate the effectiveness of different digital nudging architectures in promoting sustainable consumer behaviour during the shopping experience. This research addresses a critical research gap...

...Savita Prasad Kunwer; Shalini Singh Purpose Undeniably, mindful consumption can help maintain the equipoise among the environment, society and business organizations. It can also contribute to environmental, people and economic sustainability by disengaging consumers from unsustainable...

...Costanza Dasmi; Olga Nechaeva; Serena Rovai Purpose The purpose of this study is to investigate how consumer brand engagement may be improved by conveying sustainability in an omnichannel setting. Design/methodology/approach This research focuses on luxury fashion brands, presenting a multiple...

...Andrew Rohm; Aidin Namin; Matt Stefl Purpose The purpose of this study is to develop a segmentation model that uncovers distinct segments of Gen Z respondents based on their perceptions related to sustainability issues, with the United Nations Sustainable Development Goals (SDGs) as a framework...

... research into four dimensions: primary socialization (family and parenting styles), secondary socialization (peers and influencers), digital socialization (technology, virtual communities and eWOM, e-commerce) and cultural socialization (sustainability, tourism, ethical consumption, and community...

... of interventions aimed at promoting sustainable eating behaviours. Design/methodology/approach An online nation-wide survey was developed and administered collecting socio-demographic and food attitude and behaviour related data. A total of 3,329 respondents were included in the study. Using exploratory factor...

... This research introduces a new intervention, awe, that marketers can use to increase acceptance of misshapen produce. By integrating awe into marketing strategies, marketers, governments and scholars can foster a more inclusive and sustainable food system that values all kinds of produce regardless...

... Sustainability HKSAR General Research Fund 12501222. This work was supported by the HKSAR General Research Fund, Grant No.: 12501222 and the Hong Kong Jockey Club Charities Trust. The global culture of consumerism has driven increased production of commodities, placing growing pressure...

...Yoshiko DeMotta; Li Qin Purpose The purpose of this research is to investigate whether and how the cultural value of vertical individualism impacts consumers’ reaction to a social media influencer’s sustainable consumption behavior. The authors propose that consumers with higher vertical...

...Benjamin Garner Purpose Farmers’ markets have grown rapidly in recent years and at the same time consumers increasingly desire to eat healthfully and sustainably. This research aims to analyze the way consumers process information regarding local food claims such as sustainability and organics...

... knowledge of green products and behaviors (Akenji, 2014). Mark Gleim can be contacted at: mark.gleim@auburn.edu 12 12 2019 09 07 2020 12 10 2020 15 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Sustainability...

... technology and how promotion strategies may enhance their evaluation. Carrigan et al. (2017) clearly demonstrated how the jewelry industry has been embracing a more responsible agenda. Moraes et al. (2017) found that if sustainability and ethics-related aspects of jewelry...

... the individual’s environmentally sustainable (ESB) behavior. Kurz’s framework is an amalgamation of Hormuth’s (1999) ecopsychological approach to ESB, and Baron and Misovich’s (1993) social-ecological framework of attitude and behavior, thus providing a more holistic framework. The social-ecological framework...

... of the construct of moral identity in the relationship between spirituality and doing good/recycling practices, and the rejection of those who do not perform these practices that are responsible from the point of view of sustainability. In addition, the existence is shown of a partial mediation of the construct...

... environmental impacts than conventional products (e.g. lower energy use and greenhouse gas emissions) (Lynch et al., 2011). Besides these sustainability-related benefits, organic products are believed to offer direct tangible benefits which make them stand out. Several qualitative studies examined...

...Dr Linda L. Price, Prof. Rajiv Vaidyanathan; Meghna Rishi; Vinnie Jauhari; Gaurav Joshi Purpose – This paper aims to identify emerging themes that can help in understanding the preferences of Indian consumers, in the transition generation (25-44 years) (Sinha, 2011), toward sustainability...

.... Personal norms related to green issues positively affect green purchasing behavior. Sustainability Organic Green Attitude Price Willingness to pay If individuals are motivated to make a contribution to sustainable development and especially environmental protection, everyday consumption...

... Limited 2014 Sustainability Cluster analysis Critical incident technique Green gap Marketing strategy Environmental consciousness has evolved into a mainstream issue over the past three decades, in particular within the past few years as firms attempt to “go green” in an effort...