... to purchase these products, while marketers are increasingly appealing to consumers’ self-interest in their efforts to sell their “green” products. This paper explores this divide and offers a potential explanation for it, using the concept of value activation. Design/methodology/approach The paper...

... Brands Leadership Values Hardly ever have I read a book in one sitting until Philip Kotler's new book was sent to me for review. I was immediately drawn to its content; it captured my full attention. The essential marketing rationales and philosophies are expressed in plain and simple language...

... in 1997. This study examined various aspects of discount store retailing (store attributes, shopping costs) and consumers’ shopping motives, values, and retail outcomes (e.g. shopping excitement, satisfaction and repatronage intention), to understand Korean consumers’ discount store patronage. Significant...

...Michael W. Allen Details a method for uncovering the direct and indirect influences of human values on consumer decisions. The procedure is quantitative, uses large samples and employs widely known statistical techniques such as correlations, regression and (optionally) factor analysis. Uses...

...Ricky Y.K. Chan; Lorett B.Y. Lau Examines the influence of cultural values, ecological affect and ecological knowledge on the green purchasing behavior of Chinese consumers. Using structural equation modeling to assess the significance that ecological affect and ecological knowledge have on green...

...Mary M. Long; Leon G. Schiffman Because consumers can vary greatly in the nature of their relationship with a service provider, it is reasonable to expect that a wide range of different values may influence consumption behavior. Additionally, consumers’ values composition may predispose them...

...Fredric Kropp; Anne M. Lavack; Stephen J.S. Holden Examines the personal values of college‐age smokers and beer drinkers, as well as their susceptibility to interpersonal influence. Findings suggest that, compared to non‐smokers, smokers are less likely to place importance on the values of security...

...Naoufel Daghfous; John V. Petrof; Frank Pons The adoption process for new products varies from one individual to another according to socio‐economic and demographic characteristics. This article focuses on cultural values because an individual’s inclination to adopt a new product is also influenced...