... image Web sites The design, deployment, coordination and evaluation of consistent customer experience across multiple channels are of considerable concern for retailers (Grewal et al., 2009 ; Verhoef et al., 2009). Many specialist online retailers such as Amazon and eBay...

... constitutes a successful Web site, one must be able to understand how users perceive and utilize it. This paper presents the results of a survey conducted to assess consumer perceptions and preferences for commercial Web sites. To address the paucity of e‐commerce research undertaken in the Asia‐Pacific...