After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents a comparison research on four influential retailing outlets in the current Shanghai apparel retail market: upscale shopping centers, modern shopping malls, joint discount superstores (joint ventures with foreign retail giants), and manufacturers' wholly‐owned flagship stores (factory outlets). Corresponding to each retailing outlet, Plaza 66, Grand‐Gateway Mall, Carrefour Store in Quyang Road, and Youngor Flagship Store in Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing outlets' characteristics, and future prospects in the Chinese apparel retail market are discussed.
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1 June 2004
Research Article|
June 01 2004
A comparative study on new retailing outlets in the Shanghai apparel market
Jun Li;
Jun Li
Fashion Institute, Dong Hua University, Shanghai, People's Republic of China
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Yunyi Wang;
Yunyi Wang
Fashion Institute, Dong Hua University, Shanghai, People's Republic of China
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Nancy L. Cassill
Nancy L. Cassill
College of Textiles, North Carolina State University, Raleigh, North Carolina, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-7433
Print ISSN: 1361-2026
© Emerald Group Publishing Limited
2004
Journal of Fashion Marketing and Management: An International Journal (2004) 8 (2): 166–175.
Citation
Li J, Wang Y, Cassill NL (2004), "A comparative study on new retailing outlets in the Shanghai apparel market". Journal of Fashion Marketing and Management: An International Journal, Vol. 8 No. 2 pp. 166–175, doi: https://doi.org/10.1108/13612020410537861
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